Fact File on Competitors

XXL

Name: XXL

Frequency: Monthly and Bimonthly

Price: £4.99

Circulation: 209,459
Owned by: Harris Publications

Strapline: Hip Hop on a higher level

Vibe

Name: Vibe

Frequency: Quarterly

Price: £9.95

Circulation: 800,000

Owned by: InterMedia Partners

Strapline: Redifining Hip Hop

The reason why I consider 'XXL' and 'VIBE' to be my main competitors is because they are the two biggest selling hip hop magazine names. There is no points in designing a magazine if you do not wish for it to be a success. Together they have a circulation of over 1 million which is big. However, if you think of the frequency of theirs compared to mine then I think that my monthly should be a bigger success than a bi-monthly and a quarterly.